Version one of the site was launched in 2015. The design was a departure from the previous site but something was missing. It didn’t engage with the user. The content was stale and their was nothing ‘sticky’ about it. For version two, I was committed to improving the look and feel. I brainstormed a simplified tile structure that enhanced the brand’s credibility to showcase itself as a market leader. A site that shared Market insights, video, news, whitepapers and infographics about the global capital markets. By working closely with an external web design agency, I played I art directed the project to deliver a scalable and responsive website.
High fives all round.