To launch the Dealogic Platform, I was given an open brief (I love those words) to create a brochure that would showcase the premium nature of the products. I knew instantly knew that a quality printed material in your hands would really hit the mark. The sleeve for the brochure was die cut with the words on a GF Smith 350 gsm black card. In contrast, the blue of the brochure cover was designed to lift out the die cut letters which worked perfectly. To add that extra quality finish, we added a small cyan coloured ribbon to complete the job.
ROLE: Print production. Art Direction. Graphic design