Design is the silent ambassador of your brand.
When creating the branding, it is imperative to build a font family that works across different touchpoints. Be it print, signage, digital displays, app icons etc. The choice of font to complement the brand needs to work at all levels. Using Myriad Pro was a perfect fit as it had weights that scaled for headlines and for body text.
Titilium Web was the secondary font family which worked well alongside Myriad Pro.
Calibri and Arial were used primarily for Microsoft Office documentation and email newsletters.
A selection of marketing collateral from flyers, brochures and digital templates
The Dealogic stationery set. Examples of how the identity was used on printed invites and on interface work.
TONE OF VOICE
To convey the right tone of voice with the user, careful consideration must be made to selecting the right imagery. That intangible relationship between trust, status, clarity and confidence can be made through a range of images that help build the brand. Here are a selection of curated images i’ve collected to convey the Dealogic brand.